The Gagne ton papa/maman campaign is a significant milestone for Gigamic, marking its first-ever TV advertisement and the company’s most comprehensive marketing effort to date. This ambitious initiative highlights "Gagne ton papa" as the only game in the Gigamic catalog distributed across all retail channels in France, from supermarkets to specialty stores, making it the ideal product to showcase the brand on a national scale.

At the heart of the campaign is the concept of a Duel, which dramatizes the playful competition between parents and children. The creative execution captures the joy of these shared moments while emphasizing the intellectual challenge and connection fostered by the game. The premium wooden components of the game are prominently featured, reinforcing its high-quality appeal and positioning it as a thoughtful choice for families.
The campaign was designed to build brand awareness and drive sales by leveraging a multi-channel approach. Television ads aired on Gulli, targeting families during key shared viewing times to maximize exposure. Digital and social media platforms, including YouTube, TikTok, and Pinterest, extended the campaign’s reach while driving traffic to both online and physical stores. Out-of-home advertising near retail locations further ensured visibility, particularly during the busy holiday season.

The results?

The campaign successfully exceeded multiple KPIs through strategic media negotiations and creative optimizations, delivering strong visibility and engagement during the holiday season. It was visible through various medias:
+18,9% target impressions on TV and TV replay, with improved cost efficiency of -11,9%
2.89M impressions on social media reached, surpassing the goal by 18.4%.
4.25M impressions on DOOH, +44.5% above target.
4.5M impressions on digital press, a 425% overachievement.

> TV spot

> DOOH

> Social Media

> Print

> Bannering