For the May 2024 release of Looot, I worked closely with the editorial, commercial, and design teams to ensure a comprehensive communication strategy. After testing the game prototype, I presented it to the press, awards (As d’Or, Mensa d’Or), and on Board Game Arena. I developed a 360-degree communication plan, including teasing, a pre-release digital strategy, and post-launch follow-up.

The teasing phase featured a 3D teaser (scripted and storyboarded by me), photos, a rules video, national and international PR, and a festival presence with custom PLV at the FIJ. For the pre-release, I led a press event in Paris, coordinated online adaptation on BGA, and launched a social media campaign with press partnerships. The release phase saw digital and print campaigns, including placements in specialty magazines, and the creation of a publisher’s booklet.

The results?

Nearly doubled the initial print run to meet demand, and even though Looot was sold out within one month.
+12%: the press release was opened and read more frequently than the average campaign conducted in 2024.
The successful press event, with 40 participants and 24 goodie bags distributed, directly led to extensive media coverage, including 7 press articles, 2 YouTube videos, 2 live events, 1 radio show on Europe 2, and significant social media engagement.
On Board Game Arena, Looot reached the top 2 of Gigamic's games, significantly boosting international partnerships.
+20% engagement and surpassing previous campaigns by 3.5x in impressions on Myludo, marking it as one of the top 3 best campaigns in Myludo history.

> Digital teaser

> Online development

> Content creation & press coverage

> Press release and event

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> POS at FIJ 2024 and prints

> Bannering