This campaign celebrates the 10th edition of Similo with the launch of the Jurassic World box and an exclusive "Buy 1, Get 50% Off the 2nd" offer. Designed to engage both B2B and B2C audiences, the strategy ensures a seamless and enjoyable customer journey from start to finish.

For B2B partners, the campaign delivers clear and effective promotional tools, including point-of-sale materials, digital assets, and detailed guidance to ensure easy implementation and maximum visibility in stores. For B2C audiences, the campaign features a dedicated mini-site to guide consumers to nearby or online retailers, helping them easily access the full range of Similo products.
The creative concept avoids traditional holiday themes, focusing instead on Similo’s enduring success and its anniversary milestone. With bold visuals inspired by the Jurassic World box’s gold and blue palette, the campaign positions Similo as both a trusted family favorite and an exciting gift option.

To amplify its reach, the campaign integrates PR efforts, including a press release and partnerships with influencers to create buzz and showcase the game’s appeal to a broader audience. By combining social media, digital advertising, in-store promotions, and the mini-site, the campaign aligns the needs of retailers and consumers alike, reinforcing Similo’s position as a must-have game while providing a smooth and engaging experience for all.

The results?

+12%: the press release was opened and read more frequently than the average campaign conducted in 2024.

> Digital teaser

> POS and material for shops

> Website and banners

> Print

> Social media (3 contests in total)